Sattvik – the festival to celebrate traditional food was started thirteen years ago to promote conservation of agro-biodiversity and creation of demand for nutritional crops, which are rarely or less cultivated now. The paradox of development is such that nutritious food is still consumed in the most under-developed areas and by poorer segments of society. This festival aspires to bring the lesser known but nutrient-rich food from these areas to the urban populace, helping them to adopt healthier food habits and lifestyle. The festival also hopes to encourage the farmers to grow such crops and augment their incomes.
Enhances was opened in NY in 1969 and immediately made a name for itself by challenging the status quo and developing the power of a model's image. This lead to the creation and definition of The Supermodel